What an honor to work on conveying such an important message for organic supermarket Ekoplaza: go small. In a time like this, sometimes it is important to take a step back, in order to move forward. PRET Amsterdam approached us to develop a 360 campaign using illustration and animation. Marlies van der Wel did an amazing job, literally taking us Back to Better with old school illustrations. Her signature animation style was a perfect match, creating a handmade and winsome feeling.