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Zeeman was wondering what you do actually pay for a good eau de parfum? And they found out that it isn't that much if you don't design that super special bottle and create a commercial with a famous cast. Persuade created a campaign to tell this story. We directed and produced the commercial for TV, cinema and online and we created the ad for instore and outdoor. The campaign is used in 6 countries in which the textile retailer is active.

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